iPhone Owner Sues AT&T, Apple for Tricky MMS Marketing

A peeved iPhone customer has filed a lawsuit against Apple and AT&T, and surprisingly it’s unrelated to dropped calls or spotty network performance. It has to do with the multimedia messaging, which still isn’t available for iPhone customers in the United States.

Filed in Ohio by customer Deborah Carr, the lawsuit alleges that Apple and AT&T used tricky marketing to deceive consumers into believing multimedia messaging would become available for iPhones by June.

“Millions of customers, as a result of the false and deceptive representations and concealments of Apple and AT&T purchased the 3G and 3GS, waiting for the wonderful day in June 2009 when the new application would be available which would allow MMS,” the court filing [pdf] states. “Unfortunately, after downloading the new 3.0 Software Update application, MMS still did not work on both the 3G and 3GS.”

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http://www.wired.com/gadgetlab/2009/08/iphone-mms-lawsuit/

Kellogg Strengthens Marketing to Children Practices

http://www.youtube.com/watch?v=gmRF0N3KywI

Ford rethinking marketing strategy for 2009 F-150

Ford will market its new F-150 to those who actually need and use it for work. To that extent, when the delayed truck launches this fall, most of the first deliveries will be two-door models that have traditionally sold well with contractors, farmers and fleet customers.

Luxury-laden four-door model usually purchased by small families instead of SUVs and for more casual use, will be downplayed and released later on, as these trims and packages saw the biggest drop in sales. Sales of all full-size pickup trucks in the U.S. have fallen some 21.1 percent compared to last year, a drop that is blamed on high gas prices and slowing economy.

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http://www.leftlanenews.com/ford-rethinking-marketing-strategy-for-2009-f-150.html

http://www.youtube.com/watch?v=SQ0POeR96x4

Bentley's Original Marketing plan overview

The central Sales & Marketing Department has a classical marketing structure comprising of 6 main functions. Each of these central functions interact with Bentley Motors regional offices who maintain responsibility for the execution of the marketing strategy at a local level.

Product Marketing
Responsible for developing the Brand's product strategy in line with both the Company's long term business objectives and customer and market demands. The global team are tasked with defining the product offering for both existing product lifecycles and future product development, while also preparing the wider organization for the launch of any new model closer to it's production start. The team leads Market Research activities providing relevant insight on future consumer, societal and automotive trends to influence product decisions and marketing strategies. The function represents Sales and Marketing in all of the vehicle project teams ensuring that all Bentley products deliver on the brand promise.

Read full overview

http://www.bentleymotors.com/about_bentley/careers/functional_overviews/sales_and_marketing/default.aspx

http://www.bentleymotors.com/models/continental_series/continental_gt/introduction/default.aspx

Social Media is Core to Dell's Marketing Strategy

Here is a video interview to Dell's VP of Global Marketing to understand how dell is using social media as a marketing tool



http://www.youtube.com/watch?v=4WK_xVc1pqA

JetBlue targeting UT students as part of marketing strategy

JetBlue Airways, which flies to six cities from Austin, is the newest corporate partner of University of Texas athletics.

The deal is part of an emerging JetBlue strategy that targets the college market.

The New York-based airline also is working on a promotional rights deal with the Heisman Trophy so that it can offer tickets, airfare and hotel rooms to see the Heisman ceremony as part of a weekend trip to New York. The Heisman promotion will be advertised on Texas’ Web site www.texassports.com.

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http://www.bizjournals.com/austin/stories/2008/09/22/story8.html

http://www.aviationexplorer.com/jet_blue_aircraft_pictures/jetblue_aircraft_interior_view.jpg

Sprint Nextel to redefine itself with new marketing strategy

Sprint Nextel has announced plans to attract more attention to its Nextel Direct Connect and Push-to-Talk services.

Sprint's new strategy to promote Nextel Direct focuses on service, features and functionality. The wireless carrier plans to combine Direct Connect with Sprint Mobile Broadband data capabilities, which should mean faster, richer service for customers.

"Customers can expect to see continued investment and the introduction of new handsets to utilize the network's unique capabilities," said Daniel Hesse, president/CEO of Sprint Nextel, Reston, VA.

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http://www.mobilemarketer.com/cms/news/carrier-networks/456.html

http://images.google.com/imgres?imgurl=http://www.phonemag.com/blog/wp-content/uploads/2009/01/sprint-nextel.jpg&imgrefurl=http://www.phonemag.com/sprint-nextel-launches-direct-connects-new-pricing-016413.php&usg=__jqWbfaDUmojtHItRtD_UWecRpm4=&h=266&w=398&sz=10&hl=en&start=2&um=1&tbnid=DFOt4UQw_q0aLM:&tbnh=83&tbnw=124&prev=/images%3Fq%3Dsprint-nextel%26hl%3Den%26client%3Dsafari%26rls%3Den%26sa%3DN%26um%3D1