In the wake of growing numbers of childhood obesity, the McDonald's Corp. has launched a new campaign to promote healthy eating and exercise targeting youngsters.
The "it's what I eat and what I do...i'm lovin' it" campaign includes a fresh approach to advertising with new packaging, TV ads, print ads, educational brochures and a refreshed Web site that includes active lifestyle tips.
"One of the best things we can do is communicate the importance of energy balance in an engaging and simple way," said CEO Jim Skinner, in a statement. "'It's what I eat and what I do...I'm lovin' it' is a great new message within our 'i'm lovin' it' theme, and will tie all our balanced, active lifestyles messages together. We are listening to our customers and committed to taking leadership action where we can make a difference."
The new balanced, active lifestyles campaign is designed to inspire McDonald's customers to improve their overall well being.
"One of the best things we can do is communicate the importance of energy balance in an engaging and simple way," said CEO Jim Skinner, in a statement. "'It's what I eat and what I do...I'm lovin' it' is a great new message within our 'i'm lovin' it' theme, and will tie all our balanced, active lifestyles messages together. We are listening to our customers and committed to taking leadership action where we can make a difference."
The new balanced, active lifestyles campaign is designed to inspire McDonald's customers to improve their overall well being.
http://promomagazine.com/news/mcdonalds_healthy_campaign_031605/
http://www.aboutmcdonalds.com/mcd/media_center.html
Picture: http://www.bizzia.com/brandcurve/mcdonalds-promotes-healthy-menu-on-billboards/
