Tuesday, August 25, 2009


RadioShack's (The Shack) New Marketing Plan

Most people visit their local RadioShack to pick up mundane electronic accessories like batteries and headphone adapters. Would a new brand name and flashy products make the store more of a destination for big-ticket items?

RadioShack is willing to try something new. On Monday, the Fort Worth company announced a marketing campaign that will dub its store “The Shack” in TV, print, and online ads. The branding effort comes on the heels of a deal RadioShack made in July to bring T-Mobile handsets to its stores.

Read full article


Article from: BusinessWeek

Posted by: Douglas MacMillan on August 04

http://www.businessweek.com/the_thread/techbeat/archives/2009/08/radioshack_plan.html

http://redkiteprayer.com/wp-content/uploads/2009/07/RadioShack.jpg


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