RadioShack's (The Shack) New Marketing Plan
Most people visit their local RadioShack to pick up mundane electronic accessories like batteries and headphone adapters. Would a new brand name and flashy products make the store more of a destination for big-ticket items?
RadioShack is willing to try something new. On Monday, the Fort Worth company announced a marketing campaign that will dub its store “The Shack” in TV, print, and online ads. The branding effort comes on the heels of a deal RadioShack made in July to bring T-Mobile handsets to its stores.
Article from: BusinessWeek
Posted by: Douglas MacMillan on August 04
http://www.businessweek.com/the_thread/techbeat/archives/2009/08/radioshack_plan.html
http://redkiteprayer.com/wp-content/uploads/2009/07/RadioShack.jpg
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