Those of you who’ve been eagerly following AMD’s processor announcements over the last few months will know that AMD is working on a new product codenamed Fusion, which can feature an integrated GPU inside the CPU package. It’s a project for which the Fusion name makes perfect sense, but AMD has now launched a new Fusion marketing campaign in which the word ‘Fusion’ encompasses pretty much everything that AMD does.
AMD’s chief marketing officer, Nigel Dessau, explained the move, saying that AMD was the first company to develop dual-core x86 processors, native quad-core CPUs and 64-bit x86 CPUs. ‘What we’ve been known for is doing the next thing first,’ explained Dessau, but AMD didn’t know the best way of getting this across to the market.
http://www.bit-tech.net/custompc/news/604872/amd-launches-fusion-strategy.html
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