US Lacrosse announced today that it has agreed to a joint marketing agreement with Clif Bar & Co., one of the leading manufacturers of energy foods in the country. The partnership was established by 361° Sports + Event Marketing, New York.
The agreement creates a youth fundraising program featuring CLIF ZBaR, the first kids' snack created to comply with SB-19, California's Senate Bill limiting fat and sugar in foods offered within the state's school system. The program will allow US Lacrosse league administrators to order and sell ZBaRs at a discount, retaining 50 percent of the profits to fund league activities. Click here for program details.
“We are thrilled to work with Clif Bar,” said Glen Schorr, US Lacrosse managing director of marketing and branding. “They make quality products that fuel athletes, and are working with us to establish programs that will benefit our members.”
http://www.uslacrosse.org/news/2007/clibar.phtml
http://www.ratracestore.com/store/clif_bar_variety_shot.jpg
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