The central Sales & Marketing Department has a classical marketing structure comprising of 6 main functions. Each of these central functions interact with Bentley Motors regional offices who maintain responsibility for the execution of the marketing strategy at a local level.
Product Marketing
Responsible for developing the Brand's product strategy in line with both the Company's long term business objectives and customer and market demands. The global team are tasked with defining the product offering for both existing product lifecycles and future product development, while also preparing the wider organization for the launch of any new model closer to it's production start. The team leads Market Research activities providing relevant insight on future consumer, societal and automotive trends to influence product decisions and marketing strategies. The function represents Sales and Marketing in all of the vehicle project teams ensuring that all Bentley products deliver on the brand promise.
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http://www.bentleymotors.com/about_bentley/careers/functional_overviews/sales_and_marketing/default.aspx
http://www.bentleymotors.com/models/continental_series/continental_gt/introduction/default.aspx
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