JetBlue Airways, which flies to six cities from Austin, is the newest corporate partner of University of Texas athletics.
The deal is part of an emerging JetBlue strategy that targets the college market.
The New York-based airline also is working on a promotional rights deal with the Heisman Trophy so that it can offer tickets, airfare and hotel rooms to see the Heisman ceremony as part of a weekend trip to New York. The Heisman promotion will be advertised on Texas’ Web site www.texassports.com.
http://www.bizjournals.com/austin/stories/2008/09/22/story8.html
http://www.aviationexplorer.com/jet_blue_aircraft_pictures/jetblue_aircraft_interior_view.jpg
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