Nike is a global sports shoe giant company. It is the largest seller of athletic footwear in the world, holding the lion share of 33% of the global market. The company has production facilities in Asia, sales facilities in almost 200 countries, and customer service and other operational units worldwide.
The marketing mix or the 4 Ps of Marketing are Product, Price, Place (distribution) and Promotion. Nike's 4Ps are the following
http://corporate-marketing-branding.suite101.com/article.cfm/audit_on_nikes_marketing_strategies
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