Tuesday, September 1, 2009

Sprint Nextel to redefine itself with new marketing strategy


Sprint Nextel has announced plans to attract more attention to its Nextel Direct Connect and Push-to-Talk services.

Sprint's new strategy to promote Nextel Direct focuses on service, features and functionality. The wireless carrier plans to combine Direct Connect with Sprint Mobile Broadband data capabilities, which should mean faster, richer service for customers.

"Customers can expect to see continued investment and the introduction of new handsets to utilize the network's unique capabilities," said Daniel Hesse, president/CEO of Sprint Nextel, Reston, VA.

Read full story

http://www.mobilemarketer.com/cms/news/carrier-networks/456.html

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