Ford will market its new F-150 to those who actually need and use it for work. To that extent, when the delayed truck launches this fall, most of the first deliveries will be two-door models that have traditionally sold well with contractors, farmers and fleet customers.
Luxury-laden four-door model usually purchased by small families instead of SUVs and for more casual use, will be downplayed and released later on, as these trims and packages saw the biggest drop in sales. Sales of all full-size pickup trucks in the U.S. have fallen some 21.1 percent compared to last year, a drop that is blamed on high gas prices and slowing economy.
http://www.leftlanenews.com/ford-rethinking-marketing-strategy-for-2009-f-150.html
http://www.youtube.com/watch?v=SQ0POeR96x4
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